Since the Morris Daily Herald announced its intention to convert to a tabloid and deliver it in the mail beginning Aug. 20, we have heard a few comments about the timeliness of the news being impacted.
Some have gone so far as to argue that they will be getting yesterday’s news when the paper starts arriving in their mailbox instead of on their doorstep.
And they are exactly right.
Of course, the same can be said about the Morris Daily Herald they are currently receiving.
It can, of course, also be said about the Chicago Tribune, the New York Times, the Wall Street Journal and every other well-respected newspaper in the world.
Newspapers have always provided yesterday’s news — or, put another way, news about yesterday’s events. The problem is that CNN and the 24-hour-news cycle that it invented have skewed the public’s perception of what a newspaper is (and the limitations of what it can be).
Because newspaper is not a medium of immediacy like cable television, it has always made its living on reporting and explaining the news (in far greater detail than a sound bite of video clip) that has occurred since the last time it went to press — be that the previous day or the previous week.
That is exactly what the Morris Daily Herald will continue to do in its revamped print edition — report what happened at the board meetings held the night before, the festivals held over the previous weekend, and on the highways and in the neighborhoods of our community in as timely a fashion as possible.
That is the way it has always been for newspapers
However, thanks to “modern technology,” the MDH can — and does — offer much more for those who need something more immediate than what a newspaper is (by its very nature) able to provide.
Through the MDH’s Facebook page, we are often able to provide brief information about accidents, fires and other breaking news stories as they are unfolding.
Then, at www.morrisdailyherald.com, once information about a breaking story can be gathered and confirmed, we are able to provide initial versions of stories that will appear in more detail in the next print edition.
And despite what some readers have interpreted as an impossibility, that next print edition will, indeed, be delivered the same day it is printed — just as is currently the case with our weekend edition each Saturday.
By using postal service software and dropping the newspapers off at each post office ourselves, we will essentially be taking a couple of steps out of the delivery process.
Each day, we’ll individually label each subscriber’s newspaper, and we’ll presort the papers for the post office, allowing them to send papers out the same day we drop them off.
And this will not cost you any more, as there are no plans to increase subscription cost for mail delivery.
In fact, long term, postal delivery allows us to keep subscription rates more consistent.
Some have wondered if the papers will still be wrapped on rainy days.
The answer is no. The post office will deliver your daily paper the way it delivers the rest of your mail.
If, however, you have contacted the post office about wet mail in the past, and still find a wet newspaper in your mailbox, you can still contact our circulation department at (815) 941-3221 to have another newspaper sent out to you.
Patrick Graziano is the managing editor of the Morris Daily Herald. He can be contacted via e-mail at pgraziano @morrisdailyherald.com.