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Local Editorials

Chamber launches Holiday Hometown Shopping campaign

Christina Van Yperen is the President & CEO of the Grundy Chamber of Commerce.
Christina Van Yperen is the President & CEO of the Grundy Chamber of Commerce.

In the last several years phrases like Shop Local, Shop Small, and Buy Local have become commonly used and seen. It’s wonderful!

Local shops use fun hashtags highlighting their store, town, and their fellow business owners - #LocallyOwned, #ShopSmall, and #ShopMorrisIL right here in Grundy. There are T-shirts, koozies, stickers – all kinds of merchandise encouraging us all to think of our own when shopping.

We’ve also all been hearing lately how buying local is more important than ever, and it truly is. Whether you’re purchasing Christmas gifts, dinner, or even aspirin – getting it right here in Grundy County goes a lot farther than online or out of town. About 70 cents of $1 spent stays local. As our community combats the impacts of COVID-19, that dollar is more imperative to our local businesses than ever. These businesses employ local people, pay local taxes supporting our quality of life, and they reinvest right here.

We know the shop local campaign is everywhere you look and we’re grateful. Consumers need the constant reminder because it’s so easy to jump online with a big box store or online company. But don’t let the repetitiveness of supporting local across your computer, phone, and television make it lose its meaning. Your actions to help local businesses – whether it’s local buying, sharing a business Facebook post, or referring a friend – are life-changing for businesses and do not go unnoticed.

So just in case you need one more reminder…the Chamber is spurring local buying through a Holiday Hometown Shopping campaign. Now through Dec. 14, we ask you to tell us about your local purchases. You can tag the Grundy Chamber on Facebook or Instagram with the photo of your purchase, or when you check-in at a store. Send us an email with your receipt or a photo of you and the business owner. Just let us know in some way you are shopping and buying from right here in Grundy County, Channahon and/or Minooka. Every time you tag us or show us, we’ll enter your name in a raffle to win prizes the Chamber is buying from our members all around the county. In addition, when you purchase a Grundy Chamber Gift Certificate from us, we’ll also enter your name.

You could get a Christmas decoration from Vintage Emporium in Coal City, maybe a bottle of wine from Montage Wine Bar & Spirits in Morris, some beer from River Hawk Brewing in Channahon, make-up from Mary Kay – Judi Tapella in Minooka, and so many other prizes! Winners will be notified after Dec. 14 and prizes will have to be picked up from the Grundy Chamber’s Morris office.

Over the next few weeks you’ll see videos, images, blogs, etc. in the Chamber’s media outlets promoting #HolidayHometownShopping and showcasing the great prizes we are buying from our members. Help us spread the word by sharing these posts, telling your friends, and participating in the raffle!

Thank you for helping our local businesses through this difficult year and for your willingness to do it again. This community really does come out in number to support each other and the Chamber is lucky to be a part of it.

For more information on the Holiday Hometown Shopping campaign follow the Grundy Chamber on social media and visit grundychamber.com.

— Christina Van Yperen is the President & CEO of the Grundy Chamber of Commerce.

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